Ascott has launched a new points purchase feature
for its Ascott Star Rewards (ASR) loyalty programme.
The feature provides ASR members with
greater flexibility to buy points in advance or gift the points to
family and friends as travel gradually resumes across the world.
ASR points can be fully redeemed for room
nights with no blackout period restriction.
To celebrate the new feature, Ascott has launched a 1-for-1
bonus promotion. ASR members will receive 100% free bonus points
if they purchase at least S$500 worth of points before 31 August
Ascott is also supporting workers from the
healthcare industry involved in the global fight against COVID19.
They can receive up to 40% off at participating Ascott properties
worldwide from 1 July to 31 December 2020 when they sign up as an
ASR member for free and book online. Upon check-in, they will be
required to present a valid staff identity card or any official
documents to verify that they belong in the healthcare industry.
Ms Tan Bee Leng, Managing Director, Brand &
Marketing at Ascott, said, “Ascott is very grateful for
the loyalty of our ASR members, especially during this challenging
COVID19 period. The increase in ASR members and strong direct
sales through our website show the trust our guests have in
Ascott. From ensuring our properties are future-ready, safe and
clean, to enhancing our digital and web-booking capabilities, we
continue to offer our guests greater convenience and value with
Ascott. We have stood by our guests during these difficult months,
including giving bonus ASR points for cancellation refunds and
extending ASR membership tiers for an additional year. We want to
thank and reward our ASR members for their support and give them a
leg-up in their future travels. When our ASR members are ready to
rediscover the world with Ascott, their upsized points will
provide greater flexibility and value to go further and travel
better than before.”